The Podcast · Business, Squeezed Simple

Welcome to The Lemonade Stand

Two very different consultants, Bill Decker & Denise Kohnke, entertain as they teach the secrets of business and marketing success — one squeeze of common sense at a time.

Fresh cut lemons
Real Lemons. Real Advice.

No Gimmicks, Just Good Business

Every episode is a straight-talking, no-fluff take on business and marketing — served up fresh, just like a good glass of lemonade.

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Fresh Squeezed

Latest Episodes

1
September 29, 2025 · 24 min

Lessons From The Road: Start Up Tips 1-2-3

Quick-fire, one-liner advice covering business basics from A to Z.

2
April 9, 2024 · 8 min

The Top Ten Reasons Marketing Departments Fail, Part 2

The second half of the countdown on where marketing teams go wrong.

3
December 13, 2023 · 4 min

How To Negotiate, Volume 1

A quick primer on the fundamentals of negotiating well.

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Games

Run Your Own Stand

Business Tips Quiz

Answer quick lemonade-stand scenarios and see how sharp your simple-business instincts really are.

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Lemon Catch

Grab your pitcher and catch as many good lemons as you can — watch out for the sour ones!

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