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Market Access Toolkit

Partners International

Lessons From The Road

six ways to get better work from your agency.

>> download .pdf

To get…

…BRAND-BUILDING CREATIVE

Vision your future. Tell your internal team, and the agency, what that vision is.

…MORE FOCUSED CREATIVE

Get your internal team on the same page before you begin the creative process.

…A BETTER CREATIVE RELATIONSHIP

Use the same language. Share definitions: brand, position, strategy, tactic, goal, objective, ROI.

…MORE RELEVANT CREATIVE

Segment your targets via what prospects NEED vs. what they WANT. Focus the agency on WANTS. NEEDS are for websites and body copy.

…HARDER WORKING CREATIVE

Recast creative people as “problem-solvers.” Articulate a problem. Let them solve it.

…CREATIVE RESPONSIVENESS

Create an environment of action. It’s not magic. It’s priorities and discipline.

For more information or to schedule a seminar, contact Denise Kohnke at info@lemonaderadio.com

© Denise Kohnke  - Lemonade Stand