six ways to get better work from your agency.
Vision your future. Tell your internal team, and the agency, what that vision is.
…MORE FOCUSED CREATIVE
Get your internal team on the same page before you begin the creative process.
…A BETTER CREATIVE RELATIONSHIP
Use the same language. Share definitions: brand, position, strategy, tactic, goal, objective, ROI.
…MORE RELEVANT CREATIVE
Segment your targets via what prospects NEED vs. what they WANT. Focus the agency on WANTS. NEEDS are for websites and body copy.
…HARDER WORKING CREATIVE
Recast creative people as “problem-solvers.” Articulate a problem. Let them solve it.
Create an environment of action. It’s not magic. It’s priorities and discipline.
For more information or to schedule a seminar, contact Denise Kohnke at firstname.lastname@example.org
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